Privacy
Policy
We believe you have a right to know exactly how your data is handled. This policy explains what we collect, why we collect it, and how we protect it — clearly, without legal jargon.
This Privacy Policy describes how Shyam Apparels (operating as Aura Workwear), registered in Ahmedabad, India, collects, uses, and protects personal data when you interact with our website auraworkwear.com or engage us for uniform manufacturing services. We are committed to safeguarding your privacy in accordance with the Digital Personal Data Protection Act, 2023 (DPDP Act).
Who We Are
The data controller responsible for your personal data is:
102, Aditya Arcade, CG Road, Ahmedabad, Gujarat – 380009, India
Email: help@auraworkwear.com
Phone: +91 94260 80058
If you have any questions about how we handle your personal data, please contact us at the address above.
Information We Collect
We collect personal data in two ways:
Information You Provide
- Name, job title, and company name
- Business email address and phone number
- Postal or delivery address for order fulfilment
- Uniform requirements, quantity estimates, and order specifications
- Any correspondence or enquiries submitted via our contact form or email
Information We Collect Automatically
- IP address and approximate geographic location
- Browser type, device type, and operating system
- Pages visited, time spent on site, and referral source
- Cookie identifiers (see Section 5)
How We Use Your Information
We use the personal data we collect for the following purposes:
- To respond to enquiries — processing quote requests and answering questions about our uniform manufacturing services
- To fulfil orders — managing bulk uniform orders, coordinating production timelines, and arranging delivery
- To communicate — sending order confirmations, production updates, and relevant service communications
- To improve our services — analysing website usage data to improve functionality and user experience
- To comply with legal obligations — maintaining business records as required by Indian law
We do not sell, rent, or trade your personal data to third parties for marketing purposes.
Legal Basis for Processing
Under the Digital Personal Data Protection Act, 2023 (DPDP Act), we process your personal data on the following legal bases:
- Consent — where you voluntarily provide your data by submitting our contact form or enquiry
- Contractual necessity — to perform our obligations in connection with a uniform supply contract you enter into with us
- Legitimate interests — to operate and improve our business, provided these interests do not override your rights
- Legal obligation — where processing is necessary to comply with applicable Indian law or regulatory requirements
Cookies
Our website uses cookies to analyse traffic and improve your browsing experience. The table below describes the cookies we use:
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
_ga |
Google Analytics | Distinguishes unique users via a randomly generated client identifier | 2 years |
_gid |
Google Analytics | Stores and updates a unique value for each page visited — counts and tracks pageviews | 24 hours |
_gat |
Google Analytics | Throttles the request rate to Google Analytics, limiting data collection on high-traffic sites | 1 minute |
You may control or disable cookies through your browser settings. You can also opt out of Google Analytics tracking at tools.google.com/dlpage/gaoptout.
How Long We Keep Your Data
We retain personal data only for as long as necessary for the purposes set out in this policy:
- Enquiry data (not resulting in an order) — up to 12 months from the date of enquiry
- Order and client data — for the duration of the business relationship, and for 7 years thereafter to comply with Indian tax and accounting obligations
- Website analytics data — as determined by Google Analytics retention settings (typically 26 months)
After the applicable retention period, personal data is securely deleted or anonymised.
Sharing Your Information
We do not sell your personal data. We may share your data with the following categories of third parties only where necessary:
- Logistics and delivery partners — solely to fulfil delivery of your order
- Payment processors — where applicable, to process order payments securely
- Analytics providers — Google Analytics, for anonymous website usage analysis
- Legal and regulatory authorities — where required by Indian law, court order, or regulatory obligation
All third parties who receive your data are required to handle it in a manner consistent with applicable data protection law.
International Transfers
Your personal data is primarily stored and processed within India. Where data is transferred to services operating outside India (such as Google Analytics infrastructure), we ensure that such transfers are conducted in accordance with applicable data protection requirements and that appropriate safeguards are in place.
Your Rights
Under the DPDP Act 2023 and applicable law, you have the following rights in relation to your personal data:
- Right of Access — to request a summary of the personal data we hold about you
- Right to Correction — to request correction of inaccurate or incomplete personal data
- Right to Erasure — to request deletion of your personal data where it is no longer required
- Right to Withdraw Consent — to withdraw previously given consent at any time, without affecting lawfulness of prior processing
- Right to Grievance Redressal — to raise a grievance with us regarding our handling of your personal data
To exercise any of these rights, please contact us at help@auraworkwear.com. We will respond within 30 days.
Data Security
We implement appropriate technical and organisational security measures to protect your personal data against unauthorised access, loss, alteration, or disclosure:
- HTTPS encryption for all data transmitted via our website
- Restricted access to personal data — limited to authorised personnel with a legitimate business need
- Regular review of data handling practices and access controls
While we take all reasonable precautions, no method of internet transmission is completely secure. In the event of a data breach likely to result in risk to your rights, we will notify you as required by applicable law.
Children's Privacy
Our website and services are directed exclusively at businesses and procurement professionals. We do not knowingly collect personal data from individuals under the age of 18. If you believe we have inadvertently collected such data, please contact us at help@auraworkwear.com and we will delete it promptly.
Third-Party Links
Our website may contain links to third-party websites for reference or convenience. We are not responsible for the privacy practices or content of those websites. We encourage you to review the privacy policy of any third-party site you visit.
Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. Where changes are material, we will update the effective date shown at the top of this page. Continued use of our website following any update constitutes your acknowledgement of the revised policy.
Contact Us
For any questions, concerns, or requests relating to this Privacy Policy or your personal data, please contact our data officer:
102, Aditya Arcade, CG Road, Ahmedabad, Gujarat – 380009, India
Email: help@auraworkwear.com
Phone: +91 94260 80058
We aim to respond to all data-related enquiries within 5 business days.
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